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How pop-MMA changed the fight business RBTH How pop-MMA appeared in Russia and went worldwide. Mixed martial arts (MMA) is a world-wide multi-billion sports industry. This is a competition where professional fighters of different styles and cultures (from kung-fu to boxing and wrestling) distinguish what style is the best. A couple of years ago a new phenomenon arose inside of Russia which is dubbed pop-MMA. In 2019 and 2020 almost a dozen leagues appeared on stage and literally won the favours of millions of people that previously had nothing to do with sports or fighting. Let s figure out what Pop-MMA is and what does it have to do with real sports? ....