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We were stuck in comedy and it's difficult to sustain comedy, says Sony's Neeraj Vyas

Mumbai: Sony Sab has rebranded itself by moving away from being known as ‘a family-centric comedy channel’ to a channel that provides family-centric shows. Sony Sab is in an essential stage of development as it transforms into a channel that presents stories that connect with people's everyday lives while appealing to the whole family. Currently, Sony Sab has a 20 per cent ....

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'Sony SAB moving away from comedy but won't sensationalise, overhype and push the limits of drama': Best Media Info

Best Media Info: BestMediaInfo.com speaks to Vaishali Sharma, Marketing and Communications Head, Sony SAB, PAL and Sony MAX Movie Cluster, about the evolution of the channel over the years| Television News ....

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Sony SAB moves away from comedy in a massive rebranding exercise: Best Media Info

Best Media Info: The channel is steering towards offering more progressive content and will launch new shows in the coming months to further strengthen the brand's position as a living room brand| Television News ....

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