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The pandemic has been a terrible time for fashion sales. Many shoppers have cut down on discretionary purchases, but even those who want to spend have found non-essential stores closed. So they’ve turned to e-commerce, where retailers are happily satisfying their desire for new clothes. And while smaller sellers can’t compete with big brands in terms of marketing, they too can stand out from the crowd and attract new customers. All it takes is a little bit of creativity. And one woman from the Philippines who runs an online boutique has just given the entire industry a masterclass on how it’s done. ....