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Surge in online shopping among small town consumers after pandemic: IIMA report

The report titled ‘Digital Retail Channels and Consumers: The Indian Perspective,’ released on Sunday, stated that one-third of the consumers surveyed from cities in the tier-2, tier-3 and tier-4 categories, visited online retail platforms every two to three days. ....

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black friday: Black Friday 2023: Origin, evolution, online shopping, and other projections

Black Friday 2023 heralds the start of the holiday shopping season, known for massive discounts and bustling crowds. Evolving from traditional in-store rushes to a dominant online presence, this years shift emphasizes convenience. Retailers offer up to 30% off on select items, bridging online and physical store experiences. Projections anticipate a 5.7% surge in online spending, with electronics expected to lead purchases. This evolution showcases a changing retail landscape, blending traditional fervor with an expanding digital sphere. ....

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