It is expected that the ONDC food delivery platform will offer tough competition to apps such as Swiggy and Zomato, as it will be offering lower prices and no delivery charge.
ONDC responded to Business Today’s queries on the latest development and said that the incentives were introduced when the platform had less than 100 transactions per day.
As expected, Walmart-owned fintech company PhonePe’s arrival in early April with a dedicated app named Pincode triggered a surge in orders. Subsequently, both PhonePe and Paytm, the other large buyer app on the network, began marketing it aggressively.
At present, the online food delivery sector in India is primarily controlled by Zomato and Swiggy. However, ONDC appears to be providing more economical food delivery deals to consumers. Business Today explains how ONDC is achieving this and whether it has the potential to truly revolutionize India s online food delivery landscape.