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Beyond organic: Once Upon a Farm s brand expansion reimagines milk for a new generation

Once Upon a Farm’s A2/A2 Whole Milk Shakes and Smoothies launch leverages the company’s established presence in plant-based children’s nutrition and responsible ingredient sourcing, the company’s C-suite team explained to FoodNavigator-USA during the Natural Products Expo West.

Can chilled children s nutrition brand Once Upon a Farm do for snack bars what it did for baby food?

With this week’s launch of three Refrigerated Oat Bars, children’s nutrition brand Once Upon a Farm is hoping to do for children’s snack bar category what it did for baby food in 2015 when it debuted its high-pressure-processed baby food in pouches merchandized in the chiller.

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