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MOBE Presents Women Execs in Advertising Week Series to Kick off Women 's History Month


Washington, D.C. – The
MOBE (Marketing Opportunities in Business and Entertainment) Symposium celebrates Women’s History Month (March) with a week-long series devoted to
Women in Advertising beginning Monday, March 1.  Each of the five programs will air at 7 p.m. EST on the Symposium’s Facebook Live and YouTube Live channels and is part of MOBE’s Advanced Marketing Series.
The March 1 program will feature an examination of DEI (Diversity, Equity and Inclusion) called Ride Or DEI? followed on Tuesday, March 2 with a discussion with CEOs called Power Players: Transforming Madison Avenue.  The week’s remaining topics will focus on Creatives: How Is Storytelling Changing (Wednesday, March 3), Advertising Sales: Follow the Money (March 4) and Chief Marketing Officers: ROI in the New Paradigm (March 5).  The complete list of panelists (which follows on a separate page below) is comprised of presidents, CEOs and senior executives at some of the industry’s to ....

New York , United States , Kai Deveraux Lawson , Ericka Riggs , Judene Walden , Kimberly Paige , Candace Queen , Monique Nelson , Dani Jackson Smith , Renetta Mccann , Yesenia Bello , Deadra Rahaman , Angela Turner , Tom Burrell , Carolh Williams , Teneishia Warner , Deidre Smalls Landau , Winnie Bernier , Egami Group , Procter Gamble , Burrell Communications Group , Omnicom Specialty Marketing Group , Zhuge Inc , African American , Marketing Opportunities , History Month ,

HanesBrands Named Primary Licensee for Ohio State University Fan Apparel


Knights Apparel.
“Securing this relationship with Ohio State, one of the most successful college properties in retail, is a big honor for HanesBrands,” said John Fryer, the company’s president of sports apparel. “We produce more than 30 million licensed garments per year, and 80% of our products are made in Hanes-owned facilities or through dedicated contractors, which gives us greater oversight to ensure our products are manufactured in an environmentally and socially responsible way. We are proud to work with a school that recognizes the importance of social responsibility, and we look forward to delivering an assortment of elevated brands to Buckeye fans and students for years to come.” ....

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