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Omer Tiroche Gallery opens online-only exhibition The Power of Advertising
Installation view.
LONDON
.-Omer Tiroche Gallery is presenting the exhibition, The Power of Advertising, which examines the work of five leading modern artists who started their careers working in graphic design, sign painting or advertising. The exhibition aims to illustrate how the visual styles and tropes of advertising’s golden age became a key influence in modern art movements, including Surrealism and Pop Art.
Advertising first became a major societal force in the 1920s, just as Surrealism was becoming the predominant artistic style in Europe. Before gaining international success as a fine artist, René Magritte worked as a freelance graphic designer from 1924, producing advertisements for brands including Alfa Romeo. While he would start to exhibit his work in 1927, he never abandoned the commercial world. With his brother, Magritte established his own advertising agency, Studio ....

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