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CMO s top 8 martech stories for the week - 21 April 2022

All the latest martech and adtech news from Calendly, Fulcrum, ActionIQ, Comscore, Instreamatic, DoubleVerify, Owler and Yotpo.

Lee blicksteinAlexis ohanianJustin debrabantChad hurleyGeorgew ivieYotpo smsbumpJohn golinvauxTremor internationalMedia rating councilGoogle calendarOutlook calendarSeven sixObvious venturesInfosum secure data clean roomPredictive audiencesStas tushinskiy

Yotpo Launches Click-to-Buy, Doubles Down on SMS to Help eCommerce Brands Accelerate Path to Purchase with a Single Click

Click-to-Buy nets brands up to 20x ROI; Yotpo SMSBump, #1 SMS marketing app on Shopify, bolsters capabilities to generate more revenue from mobile.

United statesUnited kingdomRyan dellMichaelj saba jrSteve maddenSarah broomeYotpo smsbumpAircover communicationsTurtle beach corporationContact for yotpoGeneral managerOmer bar josephAdobe insightsBlack fridayCyber mondayTurtle beach

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