Switch OLED reportedly costs only around $10 more to manufacture
Nintendo targets greater profits.
The big (and few) improvements to the Nintendo Switch OLED model include a 7″ OLED screen, a wide adjustable stand, better audio, and a LAN port in the dock. As such, the Switch OLED will cost $349.99, compared to the $299.99 for the standard Switch and $199.99 for the portable-only Switch Lite. However, according to Bloomberg sources that have put forth dollar estimates, each Switch OLED only costs “around $10 more” to manufacture than the base model, meaning each unit sold would produce an extra $40 in profit for Nintendo.
“The new Switch’s 7-inch OLED display from Samsung Display Co. costs an additional $3 to $5 per unit, according to Yoshio Tamura, co-founder of industry research firm DSCC,” explained Bloomberg reporter Takashi Mochizuki. “Increasing the internal storage to 64GB is a further $3.50, according to Omdia’s Akira Minamikawa. The other added components
Jul 15, 2021
Nintendo Co.’s decision to increase the price of its Switch console with an updated model set for October will test new waters for console makers, which have traditionally sought to juice sales by slashing prices instead of raising them.
The coronavirus outbreak reconfigured expectations across the gaming industry, with companies like Nintendo, Sony Group Corp. and Microsoft Corp. all struggling to satisfy runaway demand from players seeking entertainment and escape. The two Japanese gaming giants reported record profits, downloads and subscriber numbers over the past year.
Now Nintendo is betting this momentum can be sustained with a new ¥37,980 ($350) model, about ¥5,000 higher than the standard model’s original price tag and a repudiation of traditional console economics. In an industry where consoles typically get mid-life price cuts, the Switch is moving into a higher tier largely on the strength of a larger and better OLED display and some added