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Australian Olympic Committee

Official site of the Australian Olympic Committee. Profiles and results for every Australian Olympian. News on all sports and a history on all previous Olympic Games. ....

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5 ways brands are engaging with the Olympics


5 ways brands are engaging with the Olympics
Both The Games themselves and the many screen options are different this year, and associated marketing made the most of both prescient and traditional themes.
“We’re not in a normative marketing realm,” Havas Media Australia chief marketing officer, Francis Coady, tells
CMO. “The journey of the Olympics has been fractured by Covid but we’re in a fractured entertainment landscape, too.” 
Just look at the countless entertainment options competing for attention on screens alone, all compounded by lockdown. Aside from the fractured times in which these Olympics are held, Coady says the marketers’ task to “bring to life what is essentially passive event for viewers” is already a tall order. ....

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iTWire - How to show support for Australian Olympic athletes this year


iTWire
Friday, 23 July 2021 09:46
How to show support for Australian Olympic athletes this year
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The Olympic Games in Tokyo will take place without an Australian crowd this year, so support for Australian athletes is much needed. Fans can show support by using green and gold face filters and profile frames on their Facebook and Instagram accounts.
Facebook and Instagram launch green and gold face filters and profile frames to showcase support for Australian athletes in Tokyo.
Fans will have a virtual front row seat at this year s Games when they log in on Facebook and Instagram. From athlete posts and behind-the-scenes video to product experiences such as face filters and profile frames, Australians will be able to express their support and connect with other fans as if they’re in the stadium. ....

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Olympian Chris Morgan marks World Autism Awareness Month with a Unique Olympics Unleashed Visit


Olympian Chris Morgan marks World Autism Awareness Month with a Unique Olympics Unleashed Visit
04/28/21
Triple Olympian and bronze medallist rower Chris Morgan inspired autistic students at Giant Steps and St Lucy’s schools with an Olympics Unleashed Presented by Optus session.
As an Olympian diagnosed as autistic, Chris used his experience on and off the rowing course to connect with students at Giant Steps and St Lucy’s, both schools that specialise in educational support for children on the autism spectrum.
As part of Autism Awareness Month Chris is generating awareness of cognitive difference and the strengths that neurodiversity can bring to teams. He is truly passionate about inspiring those on the spectrum to create the best versions of themselves and to have the confidence to know that they too can succeed. ....

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PARLIAMENTARY FRIENDS OF THE OLYMPIC AND PARALYMPIC MOVEMENTS IN QUEENSLAND LAUNCHED


PARLIAMENTARY FRIENDS OF THE OLYMPIC AND PARALYMPIC MOVEMENTS IN QUEENSLAND LAUNCHED
03/09/21
A Parliamentary Friendship Group (PFG) celebrating the important role Olympic and Paralympic sports play in the Queensland community has launched, with an opening function at Parliament House in Brisbane tonight.
The Parliamentary Friends of the Olympic and Paralympic Movements is a bi-partisan group open to all Members and will promote the values of Olympism and Paralympism in Queensland.
Images from the launch event will be uploaded later this evening here.
Co-chaired by Mr Joe Kelly MP, (ALP) Member for Greenslopes and Mr Tim Mander MP, (LNP) Member for Everton, the group is the first state-based Parliamentary Friendship Group celebrating the benefits of Olympic and Paralympic sport. ....

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