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Eight still in hunt to become first digital ambassador of Milan Cortina 2026 Wednesday, 17 February 2021
Italian Para-snowboarder Jacopo Luchini will present the latest round of tests to eight remaining contenders for the title of the first digital ambassador of Milan Cortina 2026. The goal of the 2026 Ambassador Challenge is to demonstrate that you don t have to be an athlete to believe in the values of the Olympic and Paralympic Movement and to sensitise the digital community to those universal values that inspire the Games, a Milan Cortina 2026 release said. What makes the difference will not be physical or athletic skills, but the ability to communicate and spread values such as excellence, respect and friendship.
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Milan Cortina 2026 to appoint online influencer as digital ambassador Wednesday, 3 February 2021
An online influencer with at least 50,000 followers will be appointed as the digital ambassador of the 2026 Winter Olympics and Paralympics in Milan and Cortina D Ampezzo.
Organisers revealed they want to make digital communication a strength in the build-up to the Italian Games in five years time.
An application process has now closed and 16 contenders are due to be selected for a final shortlist.
They will then be set four Olympic themed challenges to determine the winner, who will be awarded the ambassador role.
Voting to decide the winners of the challenges will take place on Instagram.