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Debenhams Revieve personalised AI & AR digital retail

The UK retailer has teamed up with Finnish technology company Revieve to integrate its AI- and AR-based platforms into the digital retail process, to give a more bespoke beauty shopping experience. ....

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Etude capitalises on MBTI hype in Korea with new customisable eye shadow palette

K-beauty brand Etude has launched a new eye shadow product that allows consumers to customise their own palette, tapping into personal colour and personality test trends that have taken South Korea by storm in recent times. ....

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Missha's potential in Europe driven by youthful consumer interest

Europe’s eager young consumer base and relatively low K-beauty penetration represents significant growth potential for Able C&C’s flagship beauty brand, Missha, says the firm. ....

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