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Brand story: The recent APAC developments from the biggest names in beauty

Brand story: The recent APAC developments from the biggest names in beauty
cosmeticsdesign-asia.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from cosmeticsdesign-asia.com Daily Mail and Mail on Sunday newspapers.

Shiseido promises to offer new experiences with Second Skin tech launch in October

Shiseido promises to offer new experiences with Second Skin tech launch in October
cosmeticsdesign-europe.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from cosmeticsdesign-europe.com Daily Mail and Mail on Sunday newspapers.

Shiseido plans to launch highly anticipated second skin tech into market this year

Japanese beauty major Shiseido said it plans to launch ‘second skin’ this year, a so-called game-changing new technology which can diminish undereye bags instantly without the use of make-up. This news was announced during the Group’s 121st Ordinary General Meeting of Shareholders, where the firm discussed the importance of upholding its reputation as a world-class innovator in beauty. “We will continue to create never before seen innovations that exceeds expectations every year,” ​said chief brand innovation officer Yoshiaki Okabe Okabe said the firm would continue to “ provide ‘wow’ innovation to surprise and excite consumers.”​ He then revealed that the highly anticipated ‘second skin’ technology was scheduled for launch this year.

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