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America’s Oldest Brewery Teams up With DraftKings to Provide Sports and Beer Fans with Special Events and Contests with up to $50K in Prizes
Pottsville, PA – D.G. Yuengling & Son, Inc., America’s Oldest Brewery®, announced today its collaboration withDraftKings, a digital sports entertainment and gaming company known for its industry-leading daily fantasy sports and mobile sports betting products. The agreement marks the brewery’s first-ever fantasy sports collaboration and merges the love of sports and beer through year-round events, contests, and great prizes.
To kick off the deal, DraftKings has named Yuengling as the exclusive sponsor of its official “Basketball Tournament Bracket Challenge.” Participants will have the opportunity to enter for free to make their picks at the start of the tournament to compete for $50K in cash prizing. ....

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