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When are 'best' claims puffery versus misleading? NAD weighs in on case brought against Old Trapper by Link Snacks

Whether advertising something as “best” is protected as puffery or requires substantiation depends on the context and whether the claims are presented “monadically” or are comparative or quantifiable, according to an advertising watchdog that reviewed a case brought against meat snack maker Old Trapper Smoked Products by competitor Link Snacks. ....

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When are 'best' claims puffery versus misleading? NAD weighs in on case brought against Old Trapper by Link Snacks

Whether advertising something as “best” is protected as puffery or requires substantiation depends on the context and whether the claims are presented “monadically” or are comparative or quantifiable, according to an advertising watchdog that reviewed a case brought against meat snack maker Old Trapper Smoked Products by competitor Link Snacks. ....

Kraft Heinz , Papa John , Pizza Hut , National Program Advertising Division , Program National Advertising Division , Old Trapper , Best Beef , Link Snacks , Lanham Act , Better Pizza , Almond Breeze , Best Ingredients Create , Clearly Nothing , Heinz Real Mayonnaise , Ood Labeling And Marketing , Ood Retail Ande Commerce , Ish And Savory Ingredients , Meat Snacks ,

National Advertising Division Finds Certain Claims for Old Trapper Beef Jerky are Puffery, Recommends Superiority Claims be Modified or Discontinued

National Advertising Division Finds Certain Claims for Old Trapper Beef Jerky are Puffery, Recommends Superiority Claims be Modified or Discontinued
bignewsnetwork.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from bignewsnetwork.com Daily Mail and Mail on Sunday newspapers.

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Old Trapper Announces Partnership with the Portland Timbers

Old Trapper Announces Partnership with the Portland Timbers
perishablenews.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from perishablenews.com Daily Mail and Mail on Sunday newspapers.

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National Advertising Division Finds Certain Claims for Old Trapper Beef Jerky are Puffery, Recommends Superiority Claims be Modified or Discontinued

National Advertising Division Finds Certain Claims for Old Trapper Beef Jerky are Puffery, Recommends Superiority Claims be Modified or Discontinued
sandiegosun.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from sandiegosun.com Daily Mail and Mail on Sunday newspapers.

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