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On your marks...! Dozens of competitors lug heavy blocks of cheese as they race up Hovis Hill made famous from the 1973 advert

They were cheered on while scrambling up Gold Hill, a steep cobbled street in Shaftesbury in Dorset - immortalised by the ad directed by future movie director and knight Sir Ridley Scott. ....

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Child actor from iconic Hovis 'Boy on the Bike' advert returns

Carl Barlow, 64, appeared in the iconic commercial aged 13 in 1973 where he was filmed struggling to push a bike with a basket full of freshly-baked bread up a steeped cobbled paved hill. ....

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