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Lamborghini has launched its With Italy, For Italy. 21 views for a new drive campaign, to promoted the brand s Italian heritage.
The new initiative aims to highlight the country s unique qualities throughout the various regions with a large-scale photographic project.
Now, the project has been scaled up to include the Asia Pacific region as well. In other words, you get to see Italy through the eyes of Lamborghini.
While the series started in Italy, the Italian manufacturer wanted to also portray the Asia Pacific region as a region of excellence, talent, heritage and innovation - all features deeply embedded in the DNA of Lamborghini. It selected five local artists and photographers to illustrate aspects of Italy, while capturing the essence of Lamborghini, within their own, unique hometown.