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Top News In Ogilvy Japan Today - Breaking & Trending Today

The Drum | Are The Imperfections In Ogilvy's 'Maaate' Campaign Why It Works?

Gordon Young, editor-in-chief and co-founder of The Drum, shares his view on a divisive Ogilvy misogyny campaign that at the very least got the message across. ....

United Kingdom , City Of , Sadiq Khan , Media Agency Briefing , Police Scotland , United Kingdom Wide , Behavior Unit , Hannah Bowler , Daily Mail , That Guy , Ogilvy Behavior Unit ,

The Drum | Ogilvy's Behavioral Scientist Defends Mayor Of London 'Maaate' Campaign

A campaign encouraging people to call out their friends’ misogynistic behavior drew criticism from some corners of the industry. The behavioral scientist behind it explains the approach it took. ....

City Of , United Kingdom , Samantha Haycock , Alex Micu , Media Agency Briefing , Daily Mail , David Fanner , Behavioral Science Practice , Mayor Of London , Rand Strategy ,

Ogilvy names new senior strategy partner for Asia

Ogilvy has appointed Ida Siow (pictured) as senior strategy partner for Ogilvy Asia. Returning to the agency after six years, she will work across China as a key market and the broader region, applying her expertise to multinational clients as well as global and Asia-wide projects. ....

Chris Reitermann , Arvind Srivastava , J Walter Thompson , Asia Pacific , Ida Siow , Southeast Asia , Ogilvy Shanghai , Ogilvy Asia Pacific , Greater China , Ida Siow ,