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Leading ad agencies, on their part, have started setting up micro teams to make blueprints for these parties, identifying influencers and YouTubers for communicating on Facebook, Instagram and Twitter, and developing separate strategies to target voters, even in small constituencies. ....
Eveready Industries India Ltd. has launched its new range of Ultima Alkaline batteries, designed to cater to modern, high-drain applications and devices. The range includes AA/AAA Eveready Ultima batteries, which claim to last 400% longer, and AA/AAA/D Eveready Ultima Pro batteries, which claim to last 800% longer. The company aims to deliver consistent performance for toys, video games, smart remotes, wireless keyboards, trimmers, and medical equipment. The batteries come with Anti-Leak Turbolock Technology to ensure leak protection. Eveready has also unveiled a new logo as part of its brand transformation. ....
The agency’s global chief exec Devika Seth Bulchandani and executive chairman for India Piyush Pandey tell The Drum how they’ve approached the often tricky task of introducing fresh blood to a long-established leadership team. ....
“David Ogilvy our founder used to say, ‘Hire giants if you want to create a company of immortals.’ And, among our 15,000 employees, there is one giant who is the most legendary of them all, and that is Piyush Pandey,” she extolled before adding that Pandey,68, would continue in an advisory capacity | Mumbai news ....