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Sponsor Spotlight 12/12/20
(ATR) World Athletics and Infront bring their international media rights collaboration indoors.
World Athletics and Infront go indoors. (World Athletics/Victah Sailer)
A new agreement announced on Dec. 11 means Infront, a Wanda Sports Group company, will be responsible for sourcing international broadcasters for the World Athletics Indoor Tour Gold meetings for the next three years.
The broadcast package for 2021 will include six meetings, beginning in Karlsruhe, Germany on January 29, and followed by Boston, USA; Lievin, France; New York, USA; Torun, Poland and Madrid, Spain.
The collaboration builds on Infront’s 10-year exclusive international media rights agreement for the World Athletics Continental Tour and five-year international media rights agreement for the Wanda Diamond League from 2025, both signed in September 2019.