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MansionBet launches marketing initiative ahead of Cheltenham Festival


MansionBet launches marketing initiative ahead of Cheltenham Festival
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Cheltenham Festival.
By creating a unique title for the festival, the sportsbook intends to market the event as ‘the most wonderful time of the year’ for racing fans.
As part of the campaign, MansionBet will launch a range of offers for the week-long series of fixtures, such as paying all customers as winners if their horses finish second in the first race of each day.
“We wanted to bring that element of fun and anticipation for Cheltenham in a way that resonates with our target audience,”
Dana Brocker, Head of Integrated Marketing at MansionBet. “For racing punters, Cheltmas is the most wonderful time of the year and our campaign brings that to life.” ....

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Fonbet nets AC Milan CIS partnership


Fonbet nets AC Milan CIS partnership
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Serie A club 
Fonbet will become AC Milan’s ‘
Official Sports Betting Partner
’ and, as a result, its brand will be visible in Russia and the CIS during the Rossoneri’s Serie A home games as well as on the club website.
According to a statement released by AC Milan, the deal is ‘built on innovation, passion and responsible entertainment’ and ‘aims to popularise the game of football in the region’.
“We are delighted to welcome Fonbet to our family of regional partners at AC Milan,” said 
Casper Stylsvig, Chief Revenue Officer at AC Milan. ....

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MansionBet aims for racing comeback by renewing ARC and JCR partnerships


MansionBet aims for racing comeback by renewing ARC and JCR partnerships
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Arena Racing Company (
JCR) fixtures. 
MansionBet supported ARC and JCR through the unprecedented difficulties of the 2020 racing season, which saw all fixtures take place behind closed doors.  
Despite tackling extreme hurdles, MansionBet branded its partnership an unrivalled success. It secured the highest coverage across UK racetracks, ending the year with the ‘
MansionBet Challow Hurdle‘ day last week at Newbury. 
ARC and JCR’s 2021 schedule will see MansionBet promoted over 360 races across 60 fixtures racecourses including Market Rasen, Huntingdon, Doncaster and Ffos Las.
MansionBet will also serve as  title sponsor of Newbury’s Spring Cup and Official Betting Partner of Goodwood’s Opening Saturday, both of which will be broadcast live on ITV1. ....

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