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Why Greg Inspired: A Remembrance 0 Shares Greg Steltenpohl, the innovative juice executive who twice brought progressive, environmentally and socially conscious brands to national prominence, was deep into a triumphant second act as a businessman and force for good when he passed away this week. This came too soon for all of us, industry and media and friends, family, and associates alike. Greg was a great person: an idealistic, humble, cool, caring, charismatic older brother to so many of the people he inspired. He was idolized as a pioneer not just because of what he created in Odwalla and Califia, but because he bore the scars that came with having been one of the first entrepreneurs through the door of the natural food business. With hip dignity, he wore both the triumphs and setbacks of a pioneer. ....