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Creative 376 Add to collection The Bread Exam from British Islamic Medical Association and McCann Health has been developed to help tackle cultural taboos relating to intimate parts of the body  To coincide with World Cancer Day, famous influencers from three countries have joined forces to launch The Bread Exam, , a campaign that uses bread kneading to show women exactly how-to self-check their breasts to help detect early signs of breast cancer. Launched by the British Islamic Medical Association and McCann Health in the UK, The Bread Exam has been developed to help tackle cultural taboos relating to intimate parts of the body. These cultural taboos can prevent women from going to the doctor and even discussing the subject or conducting self examination. Using the same simple gestures used to prepare bread dough, The Bread Exam teaches women how to perform self-checks and detect early signs of breast cancer.

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