HEADLINES & GLOBAL NEWS
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(Photo : Alejandro Betancourt) Never stop trying. You fall down many times. The important thing is to keep getting up.
That s a favorite saying of Alejandro Betancourt, the president of Hawkers sunglasses brand. In the three years Betancourt has overseen the company, he has used viral marketing, influencers, and an aggressive online advertising strategy.
The work has paid off. Hawkers is challenging the world s largest sunglasses brands by providing affordable, well-built eyewear that comes in multiple styles and colors.
Today, Hawkers sells around the world, largely online. It has annual sales in excess of $100 million and since its founding has sold more than 4.5 million pairs of sunglasses.