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Nykaa Fashion acquires Pipa Bella to strengthen jewellery category
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Last Updated: Apr 12, 2021, 07:40 PM IST
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Synopsis
The Nykaa-Pipa Bella deal comes at a time when India’s largest online cosmetics retailer is lining up an IPO some time this year at a valuation of $3.5 billion.
ETtech
Nykaa Fashion, the e-commerce platform of India’s largest online cosmetics retailer, has acquired online jewellery brand Pipa Bella to strengthen its accessories category.
Pipa Bella will continue to offer its services on its own website and extend this functionality as a consumer brand under the Nykaa Fashion portfolio.
The terms of the Nykaa-Pipa Bella deal were not disclosed. ....

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