Amazon continues to march unencumbered toward a generative AI future. At AWS Summit New York, one of its annual conferences, Amazon announced the launch in preview of Agents for Bedrock Bedrock being Amazon's platform that provides a way to build generative AI-powered apps via pretrained models from startups as well as Amazon itself. Agents allows customers to create conversational agents to deliver personalized, up-to-date answers based on their proprietary data and execute actions.