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Sounding slogans, reduced fat, whole grain, that means healier, right? not necessarily. the packages all have claims. the claims are often misleading. reporter: this yale scientist created nuval, a nut trigs rating system that cuts through the marketing machine. it s gps for the food supply. reporter: it ranks food from 1 to 100, weighing unhealthy things like transfat against nutrients like fiber. almost everything in the produce aisle is between 90 and 100. we have reduced fat jif peanut butter way 7 and regular with a 20. reporter: so higher fat is better for you here? not because it s higher fat. the reduced fat version is considerably higher in sodium and sugar. reporter: raisin bran. this what i eight growing up. ....