Media and entertainment companies of all sizes struggle to attract and retain audiences eager to find and consume content that interests them. Because content is abundant with too many options to navigate and pay for-and switching costs are low-profitability has eluded many providers. How can media and entertainment companies respond? Many are turning to a new ally: AI.
Leon Huang, Senior Director of Sports, Media, and Entertainment at SAP, discusses the ethical and legal implications of AI for the media and entertainment industry which are addressed in the sinister Netflix Black Mirror episode Joan is Awful, and what steps might be taken to establish ethical standards and transparency around the use of AI in media.
Andrey Kazakov, AppLovin s VP of Demand, discusses how the CTV Halo Effect is paving the way for advertisers to access new marketing avenues, expanding both reach, accessibility, and creating new opportunities for cross-platform campaigns while opening more ways to guide consumers through the conversion funnels and drive high-value, down-funnel conversion events.
Chris Kelly of Upwave discusses why attention is one of the most discussed topics in marketing today, and he outlines what that attention is worth, where it leads, and why there is a need for standardization in the field.