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5 women who are cracking down on menstrual hygiene myths with their brands


5 women who are cracking down on menstrual hygiene myths with their brands
Cutting through the social stigma surrounding menstrual hygiene, these women are heeding to the needs of women’s health.
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The whispered tone surrounding menstrual hygiene continues to exist to this day and age, but there are some changemakers who are determined to start the conversation, educate people, and help women be comfortable during their periods. 
While menstruation and menstrual hygiene talks are still brushed under the carpet, these five entrepreneurs are breaking the stigma and prompting people to openly talk about it. 
That Sassy Thing by Sachee Malhotra ....

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Why feminine hygiene start-ups find traditional brick-and-mortar distribution unviable


Why feminine hygiene start-ups find traditional brick-and-mortar distribution unviable
The Rs 5,000-odd crore feminine hygiene market (dominated by P&G and Johnson & Johnson with over 90 per cent market share), has witnessed the entry of a host of new-age brands in the past few years
Ajita Shashidhar | March 6, 2021 | Updated 10:01 IST
Stigma around menstruation in India has made shopping for sanitary products an unpleasant experience, especially in traditional stores
Every time a woman buys a pack of sanitary napkins at her neighbourhood grocery store, it is the man behind the counter who is more uncomfortable than the woman herself. The usually friendly salesman tries his best not to have an eye contact with the woman across the counter, hurriedly wraps the packet in an opaque black cover and hands it over to her. ....

Ravi Ramachandran , Suhani Mohan , Tanvi Johri , Madan Mohit Bharadwaj , Reckitt Benckiser , Bombay Shaving Company , Crowne Plaza , Nua Woman , Lagom Labs , Saral Designs , Though Indian , Bombay Shaving , Day Special , Female Hygiene , Feminine Hygiene , Femal Hygiene Inida , Female Hygiene Industry News , Female Hygiene Sector , Female Hygiene News , Women Hygiene Industry , ரவி ராமச்சந்திரன் , ஸுஹாணி மோகன் , தன்வி ஜோஹ்ரி , மதன் மோஹித் பரத்வாஜ் , ரெகிட் பென்கிசர் , குண்டு சவரன் நிறுவனம் ,