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Yellowwood looks forward to the 20th anniversary of GenNext

Founded in 2004, the GenNext study remains the industry s most comprehensive survey of consumer behaviour and brand preference among young people. ....

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Media Moves: M&C Saatchi Group SA to acquire full local ownership from Global PLC, Newzroom Afrika CEO chosen for Young Global Leaders Class of 2024, RAPT Creative's new investment drives a cutting-edge media framework

The Media Online’s weekly round up of people, account and business moves in media. All the media business moves. ....

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Having a purpose and building trust with the youth builds brands

Clicks has been rated as the top brand for experience and function and the most meaningful brand in the 2023 Kantar BrandZ Most Valuable South African Brands report. ....

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To build trust with the youth, brands need to be authentic and consistent

SPONSORED | The 2022 Sunday Times GenNext Report says purpose-driven brands that can identify with this influential market are more likely to gain their loyalty ....

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GenNext Talks: how the youth have shaped SA's fashion evolution

SPONSORED | Mzansi's fashion industry has shifted significantly to become more inclusive, diverse and deliberate about celebrating people of colour and local culture ....

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