Fareham-based business Nationwide Hire has become WowNow Hire. The company has 82 staff at its head office on Delta Business Park, with 9,000 sites across the UK, Ireland and Europe. It says the WowNow name reflects its focus on choice and service as well as its same-day or last-minute delivery. It is also tied with its future aspirations and distinguishes the brand from many others using Nationwide in their name, the business says. Chief executive Jonathan Holley said: “Changing our name makes perfect sense. “We still cover the entire United Kingdom and the new name amplifies what we are all about, our WowNow DNA.