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The importance, potential and impact of the circular economy Nour Sleiman, co-founder and CMO at Cartlow Earlier this year, the UAE established a federal circular economy council to generate new economic opportunities, reduce the use of natural resources and protect the environment. In this piece, Nour Sleiman, co-founder and chief marketing officer at UAE-based Cartlow, a re-commerce website explains the impact and importance of the circular economy. Transitioning into a circular economy is not solely aimed at minimising the negative impact of a linear economy, but also on the overall health system of the economic activity. Shifting from a take, make, use, dispose to a make, use, return, re-use model would require the dedicated contribution of organisations, individuals, and businesses together - large and small - to work effectively at all scales. This model shift will generate new business and create economic opportunities while contributing positively to the en ....