media campaign, they called it world without waste. they pledged to make their packaging 100% recyclable, use 50% recycled content and, by 2030, collect and recycle one bottle or can for every one they sell. we ll design it to notjust be beautiful, but recyclable. it ll come in, we ll collect it, we ll chop it up, we ll recycle it, and we ll make more bottles. when i was there, you know, consumers hate excess packaging, and the packaging they hate the most is plastic. jake backus spent 16 years at coca cola. he left two and a half years before world without waste was launched. brands spent a lot of money understanding their core target audience perceptions, attitude to life, what s important to them. coca cola s own research shows that there is three times
media campaign, they called it world without waste. they pledged to make their packaging 100% recyclable, use 50% recycled content and, by 2030, collect and recycle one bottle or can for every one they sell. we ll design it to notjust be beautiful, but recyclable. it ll come in, we ll collect it, we ll chop it up, we ll recycle it, and we ll make more bottles. when i was there, you know, consumers hate excess packaging, and the packaging they hate the most is plastic. jake backus spent 16 years at coca cola. he left two and a half years before world without waste was launched. brands spent a lot of money understanding their core target audience perceptions, attitude to life, what s important to them. coca cola s own research shows that there is three times