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It s Not Just You Everything Looks The Same Is That A Bad Thing?

Call it the millennial/Gen Z effect. A retro aesthetic is the defining characteristic of modern package design as new brands incorporate the vibe and culture of decades past into product labels. But has the trend made it more challenging for emerging brands to stand out?

The Weekly Sip: Mott s electrolyte juice seeks to quench thirst | Not Beer takes on Liquid Death

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