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Scientists need to get better at talking to the public. Why doesn't training seem to help? » Nieman Journalism Lab


September 25, 2020Science is essential to solving many of society’s biggest problems, but it doesn’t always find a receptive audience. Today, when curbing Covid-19 requires hundreds of millions of Americans to get vaccinated, it’s more urgent than ever for scientists to be able to communicate effectively with the public.
The challenge was clear long before the pandemic. Scientists began to realize they needed to do better at explaining their findings in the 1990s, after fossil fuel corporations and conservative politicians rejected evidence that the globe was warming at an alarming rate. In response, a range of programs sprang up that were designed to teach everyone, from veteran scientists to young graduate students, how to better communicate their often arcane and confusing research. ....

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