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10 challenger brands that smashed their crowdfunding targets this year


Allplants cooked up a plant-based storm when it took to Seedrs in April this year. The DTC ready meal company raised a whopping £3.4m, taking the title of the UK’s largest-ever vegan crowdfunding round at the time. 
The business initially aimed to raise £2m in a convertible loan note round, which would allow investors to gain a 20% discount on a future Series B raise planned within the next 12 months, and it smashed the target in under 48 hours. 
Allplants then went on to raise another £1.4m and welcomed 1,824 investors – including VC firm Octopus Ventures, Felix Capital and Seek Ventures.
Another ready meal brand vying for crowd cash, By Ruby beat its £125k target in November  ....

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