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Published: 4/9/2021 2:56:31 PM
NORTHAMPTON Longtime downtown business owner Bill Muller thought he had a plan consolidate his Northampton businesses, Guild Art Supply and Pierce’s Frameshop, and his Easthampton printing business, Big Wheel Press, into one space in the old Serio’s Market storefront on State Street in Northampton.
The spot was ideal, complete with parking. “We were working on floor plans and everything,” he said. “Then COVID hit.”
Surrounded by so much economic uncertainty, Muller scrapped those plans entirely. Instead of staying in downtown Northampton, where he’s run Guild Art Supply for 37 years, he made the tough decision last year to move the store and framing shop to his press space in Easthampton. ....

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