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Salem helps launch North Shore Diversity Catalog

Salem helps launch North Shore Diversity Catalog
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Diversity catalog lets consumers 'put their money where their values are'


Diversity catalog lets consumers ‘put their money where their values are’
By John Laidler Globe Correspondent,Updated March 12, 2021, 4:54 p.m.
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Six cities and towns north of Boston
have found a way to support businesses headed by people of color, women, and others who face disadvantages competing in the area marketplace.
Led by Salem, the municipalities are partnering to create the North Shore Diversity Catalog, a voluntary online registry listing businesses in the region that are owned by women, minorities, immigrants, LGBTQ people, veterans, and those with disabilities.
The catalog is intended to help the participating municipalities identify diverse businesses when they award contracts. It also will serve as a marketing tool for the listed businesses, and a resource for consumers who want to promote social equity through their purchases, according to Kate Newhall-Smith, Salem’s principal planner. ....

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