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A New Era for Digital Out-of-Home Campaigns: Quotient Launches New Brand Safety Capability to Maximize DOOH Campaign Targeting

A New Era for Digital Out-of-Home Campaigns: Quotient Launches New Brand Safety Capability to Maximize DOOH Campaign Targeting
tmcnet.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from tmcnet.com Daily Mail and Mail on Sunday newspapers.

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2022 redux: 4 insights for the new year

Pinch me! It s hard to believe I only started tech journalism three months ago it feels like years! From interviews, travel, and events to multiple crash courses in digital signage and marketing, I already feel like and older and… ....

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DPAA Announces Digital Out-of-Home Excellence (DOOH-E) Awards Powered by Quotient

NEW YORK DPAA , the global trade marketing association, driving the growth and digitization of out-of-home media today and its growing role in the omnichannel mix, announced today nominations are now open for the first annual DOOH-E Awards (pronounced Dewey) powered by Quotient, the leading digital media and promotions technology company that pro ....

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Digital Signage's most-read stories of 2021

From advances in kiosk technology and digital menu boards, continued popularity in augmented and virtual reality to artificial intelligence coming to one of the world’s largest quick service restaurant brands, the digital signage industry had no shortage of attention-grabbing headlines in 2021. ....

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As Americans leave major cities, will outdoor ads follow?

Suffice to say, many people aren’t just in the top-10 market demographics anymore. (Further proof of this fact in the Ubimo chart below.) So, what are marketers and media buyers going to do now that OOH ad spend is coming back?
An inflection point for outdoor advertising
There is no shortage of bullish research indicating that OOH ad spend will rebound. Group M, for example, predicts outdoor will grow 22.4% this year, 19.7% in 2022 and see single-digit growth in 2023.
When Angela Zepeda, chief marketer at Hyundai Motor America, worked out her launch plans for the new Tucson, OOH found its way back into the marketing mix. “Car buying is up. People are antsy and want to get out . we are dipping our toe back into some of these OOH channels and formats where we couldn’t spend in last year. Now we’ve got these important launches to do, and we just need to be everywhere.” ....

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