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Going for gold: How travel marketers can capitalize on events to drive demand

How can travel marketers capitalize on sports events like the Paris Olympics and Euro 2024? Find out the latest data-driven trends and insights now.

France Experiences Surge in Travel Demand Ahead of 2024 Summer Olympics

France Experiences Surge in Travel Demand Ahead of 2024 Summer Olympics-with Americans Leading the Charge

France Experiences Surge in Travel Demand Ahead of 2024 Summer Olympics with Americans Leading the Charge

Article - France Experiences Surge in Travel Demand Ahead of 2024 Summer Olympics with Americans Leading the Charge - Tickets for the 33rd Olympic Games went on sale on 30 November 2023, and travel demand to France has already increased substantially. For the period of the Olympic Games in 2024, flight bookings, not just searches, to Paris are up 125% compared to the same travel period last year.

France Experiences Surge in Travel Demand Ahead of 2024 Summer Olympics–with Americans Leading the Charge

Sojern, the leading digital marketing platform built for travel, today shares its latest travel data ahead of the 2024 Summer Olympics. Slated to be held in Paris, France from 26 July - 11 August 2024, the summer Olympic games will bring together 10,500 athletes from 206 National Olympic Committees (NOCs) that represent nations from all over the world. The games will be the biggest event ever organized in France.