In the Nordic countries, widespread proficiency in English is positioned as a positive and even critical component of overall global competitiveness and competence. Indeed, maps illustrating who speaks the “best” English in Europe show a swath across the Nordic countries, and the number of people in the Nordic countries claiming proficiency in English is only a few percentage points below those in places such as the UK and Ireland. At the same time, the Nordic countries are routinely listed as the “happiest,” the most egalitarian, the most classless, least corrupt, and an epicenter for so-called “tender values.” In recent years, there has been a spate of publications highlighting how Nordic exceptionalism carries with it some unfortunate downsides, including the possibility for people to ignore or fail to acknowledge issues such as racism, sexism, and other social inequalities because of the affordance: “But our society is equal.” There is a parallel in the use of Engli