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‘We want to launch a new brand that is focusing very much on the networks and industrial digitalization, which is a completely different thing from the legacy mobile phones’, Nokia CEO Pekka Lundmark said ....
Automaker Kia on Tuesday introduced its new brand positioning in India with focus on transitioning from being just a carmaker to a provider of advanced and eco-friendly mobility solutions. The company, which is a wholly-owned subsidiary of South Korea s Kia Corporation, introduced a refashioned logo and brand slogan as part of the new brand unveiling. In the Indian context, the brand slogan “Movement that inspires” represents the company s ambitious plans for leading the future mobility revolution in the country with premium products equipped with unique design and segment-first features, advanced digitised services complemented by one of the largest networks by any new entrant brand in the country. ....