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The latest global Tanqueray campaign invites people to ‘Live Magnificently’ by “actively choosing to make the moment, right now, as special as it can be.” ....
Continuing with our monthly spotlight on popular printing equipment, the February issue of PrintWeek delves deep into the world of die-cutters. In this issue, we highlight popular die-cutters from manufacturers based in India and abroad. The printing industry refuses to wallow in the doom and gloom of the pandemic. The industry is surging ahead to make up for last year’s losses. But what about the ground reality? Are we really ready? PrintWeek probes. In addition, PrintWeek profiles eight Covid soldiers who served the industry with dedication as the virus raged on. Special features include Budget 2021-22: A boost to economy? and How the newspaper reputation was built during the pandemic . ....
Tyrell Valladares with his installation | Photo Credit: Special Arrangement By turning bottles to glass installations, and sand for construction, beverage companies like Johnnie Walker and Sepoy & Co are trying not to add to our piling landfills A few weeks ago, Diageo the name behind leading alcohol brands such as Johnnie Walker, Guinness and Smirnoff released an ad featuring an anxious couple floating in a pod in outer space. Released as part of Johnnie Walker’s ‘Keep Walking’ series, it ends with several such pods descending on to a planet sans humans while a voiceover says, ‘Coming back means reliving everything again like it is the first time’. The ad that concludes with ‘the next 200 years are just beginning’ is both symbolic of the year in lockdown and a hint at their upcoming plans to go green. In a recent interview with Campaign India, Nitesh Chhapru, VP at Diageo India, said that by 2021 ‘we will be launching our first 100% plastic-fr ....