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More than a dozen agents weighed in with Inman about what "luxury" means in the wake of a life-threatening virus, economic uncertainty and a growing wealth gap. ....
In the time it takes you to read this sentence, an online user has already formed an impression of a listing. The data shows that online users take less than two-tenths of a second to form a first impression. “The real estate industry was already a digital world, but the pandemic accelerated a sea-change where online appeal is the new curb appeal,” said Nir Betan, Chief Strategy Officer at Studeo. “And it happens faster than you can imagine.” Whether you’re talking about attracting buyers to your listings or sellers to your landing pages, what agents show prospects in those first precious few seconds of their experience online solidifies their expectations and immediately establishes your value. ....