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Corporate Sustainability: To B or Not to B


Corporate Sustainability: To B or Not to B
One innovative standard that is gaining momentum around the world today is B Corporation, or B Corps, a certification awarded to profit businesses and organizations that meet higher social and environmental performance targets among other sustainable principles.
In recent years, more than 3,900 companies around the world have received B Corps certification, a badge awarded to businesses and organizations for sustainable business performances. But only four are Israeli companies. Why are they the only ones and what are they expected to gain from this move in the near future?
In recent months, our lives have become gradually more dictated by marked certificates due to the ongoing COVID-19 pandemic. Whether it is the purple certificate granting jobs and businesses to operate in the shadow of the corona crisis, or the green certificate allowing vaccinated persons to return to businesses and indoor establishments, our societal cond ....

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