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17 Strategies To Motivate Employees During Times Of Turbulent Change

Many aspects of business are in flux, and the constant evolution can leave employees feeling anxious about the future. ....

Scott Hitchins , Jonathan Sasse , Dora Hrkac , Abby Salameh , Nina Etienne , Mark Rainey , Betty Junod , David Grossman , Rekha Thomas , Melissa Kandel , Kim Salem Jackson , Alyssa Kopelman , Lindsey Viscomi , Bob Pearson , Elizabeth Baskin , Team That Market Cycles Are , Team Vision To Win , Grossman Group , Forbes Communications Council , Bliss Group , Path Forward Marketing , Tribe Inc , Skills Development And Offer Flexibility , Interact Software , Communications Council , Transparent With Employees And Provide ,

Innovative UK SMEs spend half of turnover on tech to boost productivity

UK SMEs are investing nearly half of their annual turnover on technology to counteract rising costs and retain competitiveness. ....

United Kingdom , Nina Etienne , Colin Oflaherty , Barclays Business Barometer ,

Unlock AI's Potential: 18 Creative Strategies For Comms Teams

From sparking ideas to refining drafts to researching target audiences, AI can be an incredibly valuable tool for comms teams. ....

United States , Jorge Lukowski , Roshni Wijayasinha , Jonathan Shroyer , Dayle Hall , Scott Hitchins , Vince Venditti , Rekha Thomas , Tom Wozniak , Ryan Becnel , Sherri Schwartz , Antony Robinson , Patrick Ward , Parna Sarkar Basu , Leslie Lee , Cade Collister , Nina Etienne , Jonathan Kaufman , Research Your Target Customers , Images And Optimize Communications , Forbes Communications Council , Interact Software , Online Articles About Your Company And Industry , Path Forward Marketing , American Residential Services , Communications Council ,

17 Ways To Reach Younger Audiences In A Fractured Media Environment

Once-reliable media channels that used to work alone or in tandem to reach younger demographics aren’t quite doing the trick to capture Gen-Z’s attention. ....

Dora Hrkac , Gaurav Bhatia , Tom Treanor , Roshni Wijayasinha , Rafael Schwarz , Harshida Acharya , Tom Wozniak , Matt Bergmann , Leslie Lee , Jamie Gilpin , Patrick Ward , Nina Etienne , Bob Pearson , Vikas Agrawal , Dana Nowick , Melissa Kandel , Antony Robinson , Forbes Communications Council , Spaventa Group , Penfed Credit Union , Bliss Group , Sprout Social Inc , Technology To Understand Where Audiences , Brand Listening Over , Digital Out Of Home , Communications Council ,

19 Comms Pros Explore CMOs' Top Priorities Heading Into Q4

Prioritizing their team’s main goals helps a CMO allocate resources and align efforts with the organization’s overall strategy to achieve its marketing objectives. ....

United States , Chris Haller , Aimee Trusler , John Jorgenson , Amber Micala Arnold , Kerry Ann Betton Stimpson , Dariia Opanasiuk , Nina Etienne , Niki Hall , Matt Naeger , Donna Loughlin , Jonathan Kaufman , Jill Roberson , Antony Robinson , Alison Murdock , Ken Louie , Scott Kolman , Simone Grapini Goodman , Marketing Internally To Company , Speakers Bureau , Cambium Learning Group , Conexio Group , American Diabetes Association , Forbes Communications Council , Cmo Inc , Marketing Programs From Earlier In The ,