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channel for the latest stories and updates. Ramadan and Raya seasons have traditionally been opportunities for an income boost for traders and entrepreneurs. Unfortunately, the challenging pandemic situation has put a dent to the hopes of many. For the upcoming festive season, Maxis has launched its Raya campaign in collaboration with Shopee, that puts the spotlight on local micro-entrepreneurs to help them unlock their ‘rezeki’ potential through the power of eCommerce. Driving the campaign is Maxis’ festive film, Raya Si Sakan, which combines storytelling with technology through shoppable ad features, turning a typical video into a shopping catalogue for entrepreneursto promote and sell their products. ....