As teenagers, my peers and I were taught the importance of personal branding by Kanye West (now Ye). His music sparked a community-wide appreciation for
In the Yeezy shoe brand, a collaboration between German shoemaker adidas and prolific showman and artist Kanye West, we see what becomes of a disciplined business model with a thoroughly undisciplined creative at the helm. WARC’s Lona Meza looks at how the artist switched from a desire to emulate to a desire to create, one that adidas would embrace.