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NPR had just a 1% drop in traffic after dumping Twitter

NPR had just a 1% drop in traffic after dumping Twitter
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"A memo circulated to NPR staff says traffic has dropped by only a single percentage point as a result of leaving Twitter."

Nieman Reports has the story and more details about the memo. NPR left Twitter (now X) in April after the platform labeled NPR as “US state-affiliated media.” (X got rid of those labels entirely shortly after, apparently at the suggestion of Elon Musk’s biographer, Walter Isaacson.) ....

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NPR Lost Only 1% of Its Web Traffic After Leaving X

NPR Lost Only 1% of Its Web Traffic After Leaving X
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